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Senior creative leadership for lean brand and agency teams

The problem we solve

Projects rarely fail because nobody worked hard. They fail because nobody senior was holding the through-line. Briefs arrive ambiguous. Stakeholders disagree quietly. Concepts get watered down in handoff. Lean teams end up rebuilding the same direction three times.

Raemer Studio carries one senior creative voice from brief to build, so the thinking that wins the room is the thinking that ships.

What we do

We turn ambiguity into clear, credible, buildable direction for retail environments, brand activations, branded environments, and rollout programs. Strategy that survives execution. Concepts other people can actually build. Systems lean teams can adapt without losing the idea.

Strategy Sprint. Clarify the opportunity before time and money get wasted.
Pilot Build. Make the idea real enough to evaluate.
Rollout System. Turn a successful concept into something other people can execute.
Fractional Experience Leadership. Senior creative support embedded in your team without full-time headcount. Continuity of creative leadership across programs.

How we work

One senior voice on the account, not a rotating team. We clarify the real brief, pressure-test the idea, protect it through handoffs, and document it so other people can carry it forward. The goal is not more tactics. It is a clearer answer the rest of the program can be built on.

Case studies

BAT Canada: Designing Presence in a Dark Market
Seven years of senior creative continuity for BAT Canada across retail, festival activations, and product work inside strict dark-market regulatory limits.
Morgenthal Frederics SoHo Flagship: Retail Translation for Kering
How Raemer Studio clarified the patient-or-shopper paradox and carried senior creative judgment from brief to build on the Morgenthal Frederics SoHo flagship.
Vuse, VELO, McLaren Sponsorship Activation Strategy
A developmental sponsorship activation study translating Vuse and VELO’s McLaren partnership into a modular U.S. experience platform, not a finished installation.

Selected work

VUSE EPOD ACCESSORIES FOR BAT — BAT CANADA, 2023
MORGENTHAL FREDERICKS SOHO FOR KERING — KERING NORTH AMERICA, 2021
OPTICAL + EYEWEAR STORE INTERIORS — ESSILORLUXOTTICA, SAFILO GROUP, KERING EYEWEAR, MARCHON EYEWEAR, VISIONSOURCE, 2015-2017
MOTION DESIGN FOR BRANDS — VARIOUS, 2021-PRESENT
GRAPHICS FOR PRINT AND DIGITAL — VARIOUS, 2001 TO PRESENT
BRANDING FOR FIRST RITUAL — FIRST RITUAL, 2019
CAMEL ARTIST SERIES FOR JTI — JTI / CAMEL, 2011
CANAL STREET MARKET MODULAR MERCHANDISING — CANAL STREET MARKET, 2014
UNBRANDED VAPE BACKBAR DISPLAY FOR BAT — BAT CANADA / VUSE, 2021
UNBRANDED VAPE EVENT KIOSK FOR BAT — BAT CANADA / VUSE, 2020
BRANDED VAPE EVENT KIOSK FOR BAT — BAT CANADA / VUSE, 2020
CABANA, TORONTO VAPE ACTIVATION FOR BAT — BAT CANADA / VUSE, 2020
TRY-IT TRIVET FOR ALESSI — ALESSI, 2007
MOONRISE RANCH FOR PRIVATE CLIENT — MOONRISE RANCH, 2022
BRANDED VAPE BACKBAR DISPLAY FOR BAT — BAT CANADA / VUSE, 2021
iGLO VANCOUVER STORE FOR BAT — BAT CANADA, 2016
VICTORIA SECRET FASHION SHOW — VICTORIA'S SECRET, 2008-2011
PALAZZO AT CESEARS PALACE FOR KERING — KERING, 2022
EXPERIENTIAL FESTIVAL LOUNGE FOR BAT — BAT CANADA, 2021
FMC BACKBAR DISPLAY FOR BAT — BAT CANADA, 2020
VUSE MODULAR FESTIVAL ACTIVATION FOR BAT — BAT CANADA, 2021
VELO FLOOR + BACKBAR DISPLAYS FOR BAT — BRITISH AMERICAN TOBACCO / VELO, 2022
FLAGSHIP REDESIGN FOR MATTRESS FIRM — MATTRESS FIRM, 2017
DECORATIVE VM VASES FOR MACY'S — MACY'S, 2023
XBOX INNOVATION LAB FOR MICROSOFT — MICROSOFT XBOX, 2015
VYPE FESTIVAL ACTIVATION FOR BAT — BAT CANADA, 2019
GALAXY S9 INTERACTIVE POP-UP FOR SAMSUNG — SAMSUNG, 2018

Start a brief or hello@raemer.studio. For Ben Raemer’s individual portfolio, visit https://benraemer.fyi.