Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

VICTORIA SECRET FASHION SHOW

Client
VICTORIA'S SECRET

Overview

Over multiple seasons, our studio collaborated with fashion and costume designer Todd Thomas on the Victoria's Secret Fashion Show. We designed and fabricated custom pieces and "wings," advising on materials and construction methods to balance spectacle with wearability. Each look was treated as a one-off product, combining couture-level detailing with the structural demands of live performance and broadcast.

How this project refined our practice

This project sharpened our ability to engineer wearable sculpture that performs under the demands of live broadcast and runway movement. It reinforced methods for collaborating across fashion, fabrication, and performance disciplines, ensuring that ambitious visual concepts translate into structurally sound, camera-ready pieces.