Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

FMC EXPERIENTIAL LOUNGE

Client
BAT CANADA

Overview

Our studio set out to transform the traditional smoking lounge into an inviting, socially comfortable destination. Inspired by the textures and color shifts of dried tobacco leaves, we designed an open-air space with layered seating, warm lighting, and soft screening elements. The resulting environment reframed the experience from "holding area" to a place guests actively choose to spend time in.

How this project refined our practice

This project sharpened our ability to elevate utilitarian spaces into genuine hospitality experiences. It reinforced methods for using material, light, and spatial rhythm to shift perception and behavior, transforming overlooked moments into opportunities for brand connection and guest comfort.