Selected work
EXPERIENTIAL FESTIVAL LOUNGE FOR BAT
- Client
- BAT CANADA
- Year
- 2021
- Categories
- INTERIOR DESIGN, EVENT + FESTIVAL, BRAND + RETAIL STRATEGY, EXPERIENTIAL
The problem
BAT Canada needed to transform the traditional festival smoking lounge from a utilitarian "holding area" into an inviting, socially comfortable destination.
What Raemer Studio did
Raemer designed an open-air space with layered seating, warm lighting, and soft screening elements inspired by the textures and color shifts of dried tobacco leaves. The resulting environment reframed the experience into a place guests actively choose to spend time in.
What that made possible
Utilitarian spaces elevated into genuine hospitality experiences. Material, light, and spatial rhythm used to shift guest perception and behavior, proving the studio's ability to transform overlooked moments into opportunities for brand connection and comfort.