Selected work
VUSE EPOD ACCESSORIES FOR BAT
- Client
- BAT CANADA
- Year
- 2023
- Categories
- PRODUCT + INDUSTRIAL, FASHION, FABRICATION, BRAND + RETAIL STRATEGY
The problem
BAT Canada needed an entire accessory ecosystem for the Vuse ePod, not a single product but a coordinated family of phone-mounted grips, wearable lanyard clips, travel cases, and car holders.
What Raemer Studio did
Raemer led the creative direction, translating behavioral insights (how people carry, store, and integrate the device into daily routines) into buildable product families that balanced jewelry-like detailing with realistic manufacturing constraints. The result was a unified range with a geometric, color-blocked visual language that reads as fashion-forward while solving real ergonomic problems.
What that made possible
Systems thinking applied to product design across multiple SKUs. Every accessory was conceived as part of an ecosystem, not a one-off, proving the studio's ability to translate behavioral research into coordinated, manufacturable product families under tight constraints.