Selected work
GALAXY S9 INTERACTIVE POP-UP FOR SAMSUNG
- Client
- SAMSUNG
- Year
- 2018
- Categories
- BRAND + RETAIL STRATEGY, DISPLAY + MERCHANDISING, EVENT + FESTIVAL, EXPERIENTIAL, RETAIL ENVIRONMENTS, DIGITAL
Collaborators: BARROWS NA
The problem
Samsung needed to translate the Galaxy S9 launch story into a clear, premium, and approachable experience deployed in high-traffic U.S. malls.
What Raemer Studio did
Working with Barrows NA, Raemer designed a compact yet immersive pop-up pavilion with product galleries, camera and AR demo zones, and an "Upgrade to Galaxy" hero wall organizing phones, accessories, and wearables. The modular system was engineered for quick installation across diverse mall footprints while maintaining consistent brand presence.
What that made possible
Dense product storytelling choreographed within tight footprints. A modular pop-up integrating digital content, guided demos, and hardware displays into one cohesive environment, proving the studio's ability to balance clear merchandising with interactive touchpoints and ADA-compliant circulation at scale.