Selected work
BRANDING FOR FIRST RITUAL
- Client
- FIRST RITUAL
- Year
- 2019
- Categories
- GRAPHIC DESIGN, PRODUCT + INDUSTRIAL, BRAND + RETAIL STRATEGY, MOTION DESIGN
Collaborators: MIKE STONE
The problem
First Ritual, an Amazon-focused smudging incense brand, needed a complete brand identity that could perform at thumbnail scale in marketplace listings while retaining depth and narrative through packaging and social content.
What Raemer Studio did
Raemer led the full identity development: logo and lockup design, color palette, typography, packaging concepts, positioning strategy, and practical brand guidelines that the lean founding team could execute independently.
What that made possible
Brand systems built for e-commerce from day one. A complete identity designed to win in marketplace environments, proving the studio's ability to build brands that perform at thumbnail scale and reward closer inspection in equal measure.