Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

MORGENTHAL FREDERICKS SOHO

Client
KERING NORTH AMERICA

Overview

Our studio partnered with Kering North America to reimagine the flagship Morgenthal Fredericks store in SoHo. We developed the creative and spatial strategy, redefining the customer journey, material palette, and merchandising approach to better reflect the brand's luxury positioning. The result is a warm, contemporary environment that frames the eyewear as hero objects while keeping circulation and service highly intuitive.

How this project refined our practice

This project deepened our approach to translating heritage brand values into contemporary retail spaces. It reinforced methods for balancing premium product presentation with intuitive customer flow, and for creating environments where luxury feels approachable rather than intimidating. These learnings now guide how we conceive high-end retail interiors that honor brand legacy while meeting modern shopper expectations.