Case study
Vuse, VELO, McLaren Sponsorship Activation Strategy
A developmental sponsorship activation study translating Vuse and VELO’s McLaren partnership into a modular U.S. experience platform, not a finished installation.
- Role
- Sponsorship strategy, experience platform development, venue logic, and concept direction.
- Client
- RJR for Vuse and VELO
- Period
- 2022
The problem
The McLaren sponsorship had speed, visibility, and cultural energy, but needed a clear answer for how to use that equity in the U.S. market across different venues and scales.
The solution
Raemer Studio developed the MAOF experience platform to behave as hospitality, participation, product interaction, or retail support depending on venue, scaling from full destinations to compact modules.
The result
A developmental study, not a finished installation. The work delivered an activation system and a single decision framework for venue-by-venue execution.