Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Case study

Morgenthal Frederics SoHo Flagship: Retail Translation for Kering

Role
Creative direction, shopper-mindset strategy, spatial strategy, interior design, 3D design and visualization, motion and graphic design.
Client
Kering North America. Brand: Morgenthal Frederics. Year: 2021.

The problem

A heritage luxury eyewear flagship that behaved like a medical office and a luxury fashion destination at the same time. The brief asked for a refresh, but nobody had named the patient-or-shopper paradox driving the friction, and multi-brand merchandising (Prada, Gucci, Ralph Lauren, Cartier) had no clear logic.

The solution

Raemer reframed the entire experience around shopper mindset rather than optician process and separated the journey into distance-based zones so browsing, trying, consulting, and purchasing each had their own choreography. A multi-brand merchandising system was developed, with Cartier elevated into a dedicated room so the store reads as premium and multi-brand without feeling fragmented.

The result

A buildable flagship concept that reduces how-do-I-shop-here confusion, supports self-guided browsing, and makes personalization feel like an upgrade rather than a hurdle. The framework gives lean MF and Kering teams something they can adapt across locations while preserving brand consistency.