Selected work
UNBRANDED VAPE BACKBAR DISPLAY FOR BAT
- Client
- BAT CANADA / VUSE
- Year
- 2021
- Categories
- DISPLAY + MERCHANDISING, BRAND + RETAIL STRATEGY, GRAPHIC DESIGN
The problem
BAT Canada needed to win backbar real estate across Canadian bars under strict regulatory constraints that prohibited logos and overt brand cues.
What Raemer Studio did
Raemer designed an entirely unbranded display system, using form, proportion, and subtle material choices to create a premium, neutral structure that still prioritized the client's products. The solution balanced compliance with visual impact in highly competitive bar environments.
What that made possible
Brand presence communicated through form and materiality alone. A display system that wins shelf space without a single logo, proving the studio's ability to deliver commercial advantage within the tightest regulatory frameworks.