Selected work
iGLO VANCOUVER STORE FOR BAT
- Client
- BAT CANADA
- Year
- 2016
- Categories
- RETAIL ENVIRONMENTS, BRAND + RETAIL STRATEGY, DISPLAY + MERCHANDISING, GRAPHIC DESIGN, EXPERIENTIAL
Collaborators: BARROWS NA & MARKETRECON
The problem
BAT Canada needed an experiential retail space in Vancouver's Gastown neighborhood for the launch of the iGLO smokeless device.
What Raemer Studio did
Raemer led the design and execution from early concept through fabrication coordination and on-the-ground collaboration with local partners. The environment combined a cafe, an open guest retail area, and a dedicated iGLO zone with interactive product education and trial moments.
What that made possible
Hospitality and product experience blended in a single environment. A space where guests discover products naturally without feeling sold to, proving the studio's ability to carry a project from concept through build while integrating education, brand, and genuine guest comfort.