Raemer Studio

  • Home
  • Briefing System
  • About the Briefing System
  • How the Briefing System Works
  • Briefing System Use Cases

Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

iGLO VANCOUVER STORE

Client
BAT CANADA

Overview

Our studio led the design and execution of an experiential retail space in Vancouver's Gastown neighborhood for the launch of the iGLO smokeless device. The environment combined a café, an open guest retail area, and a dedicated iGLO zone with interactive product education and trial moments. We took the project from early concept through detailed design, fabrication coordination, and on-the-ground collaboration with local partners.

How this project refined our practice

This project deepened our approach to blending hospitality and product experience within a single environment. It reinforced methods for designing spaces where guests can discover products naturally, without feeling sold to, while still delivering clear brand education and trial opportunities.