Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

OPTICAL / EYEWEAR STORE INTERIORS

Client
ESSILORLUXOTTICA, SAFILO GROUP, KERING EYEWEAR, MARCHON EYEWEAR, VISIONSOURCE, OTHERS

Overview

Working with EssilorLuxottica, Safilo Group, Kering Eyewear, Marchon Eyewear, VisionSource, and others, Raemer led the strategy and design of multiple optical environments across a variety of footprints. Scalable retail concepts, fixture systems, and merchandising standards were developed to flex from small-format stores to larger flagship locations. Each solution balanced operational needs with elevated brand presentation and clear wayfinding for shoppers.

How this project refined our practice

This body of work sharpened the ability to create modular retail systems that maintain brand consistency across diverse store formats. It strengthened methods for developing fixture standards that are both visually cohesive and operationally practical, ensuring that design intent translates cleanly from flagship to neighborhood locations.