Selected work
OPTICAL + EYEWEAR STORE INTERIORS
- Client
- ESSILORLUXOTTICA, SAFILO GROUP, KERING EYEWEAR, MARCHON EYEWEAR, VISIONSOURCE
- Year
- 2015-2017
- Categories
- RETAIL ENVIRONMENTS, DISPLAY + MERCHANDISING, BRAND + RETAIL STRATEGY, COMMERCIAL ARTWORK, MOTION DESIGN
Collaborators: BARROWS NA
The problem
EssilorLuxottica, Safilo Group, Kering Eyewear, Marchon Eyewear, VisionSource, and others needed scalable retail concepts that could maintain brand consistency across dozens of store formats, from small neighborhood locations to larger flagships.
What Raemer Studio did
Raemer led the strategy and design of multiple optical environments, developing modular fixture systems and merchandising standards that flexed across footprints while keeping each space operationally practical and visually elevated.
What that made possible
Buildable systems that scaled from flagships to neighborhood stores. One design framework served multiple brands and formats, proving the studio's ability to create modular retail systems where design intent holds cleanly across diverse locations.