Raemer Studio

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  • About the Briefing System
  • How the Briefing System Works
  • Briefing System Use Cases

Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

GRAPHICS FOR PRINT AND DIGITAL

Client
VARIOUS

Overview

This ongoing body of work covered graphic systems for brands, cultural projects, and independent commissions across print and digital channels. Assignments ranged from campaign key visuals, posters, and packaging to social content, landing pages, and simple motion assets, often requiring a single idea to stretch from physical materials to screens without losing clarity. The work consistently focused on turning complex stories or crowded product offers into bold, legible visual solutions.

How this project refined our practice

The breadth of briefs sharpened the team's ability to move fluently between illustration, typography, photography, and 3D elements while keeping a coherent visual language across formats and aspect ratios. It also strengthened methods for building modular graphic systems that could be locally adapted by in-house teams or partner agencies without diluting the core idea. These learnings now inform how new identities, campaigns, and toolkits are developed.