Selected work
DECORATIVE VM VASES FOR MACY'S
- Client
- MACY'S
- Year
- 2023
- Categories
- PRODUCT + INDUSTRIAL, DISPLAY + MERCHANDISING, RETAIL ENVIRONMENTS, FABRICATION
Collaborators: SILVESTRI CALIFORNIA
The problem
Macy's needed a coordinated collection of decorative vases for a nationwide visual merchandising rollout, extending a successful earth-tone palette while introducing a more contemporary language.
What Raemer Studio did
Working with Silvestri California, Raemer designed a flexible family of forms and finishes that visual teams could mix and recombine across windows, focal tables, and in-store displays without presentations feeling repetitive from market to market.
What that made possible
VM objects that work as durable tools and deliver a cohesive aesthetic story at scale. Coordinated product families within tight cost, shipping, and handling constraints, proving the studio's ability to design for large retail networks where color, texture, and proportion must read from a distance and reward closer inspection.