Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

MACY'S DECORATIVE VM VASES

Client
MACY'S

Overview

While working with Silvestri California, the team designed a coordinated collection of decorative vases used as visual merchandising props for a nationwide rollout across Macy's department stores. The brief called for extending an existing, successful palette of earth tones and textured materials while introducing a more contemporary language that would keep the store environment feeling current over multiple seasons. The collection was developed as a flexible family of forms and finishes that visual teams could mix and recombine across windows, focal tables, and in-store displays without the presentations feeling repetitive from market to market.

How this project refined our practice

The project sharpened the team's approach to creating VM objects that must function as durable, production-friendly tools while still delivering a strong, cohesive aesthetic story at scale. It reinforced methods for building coordinated product families within tight cost, shipping, and handling constraints, ensuring that color, texture, and proportion read clearly from a distance and resolve with more nuance up close. These learnings now guide how future display and prop collections are conceived for large retail networks, from early palette and form studies through to rollout-ready assortments that support both brand narrative and operational reality.