Selected work
VUSE MODULAR FESTIVAL ACTIVATION FOR BAT
- Client
- BAT CANADA
- Year
- 2021
- Categories
- EVENT + FESTIVAL, EXPERIENTIAL, DISPLAY + MERCHANDISING, FABRICATION, BRAND + RETAIL STRATEGY, RETAIL ENVIRONMENTS
The problem
BAT Canada needed a modular festival activation that could travel to music and arts events across the country, showcasing updated Vuse product features within a compact, self-contained footprint.
What Raemer Studio did
Raemer redesigned a shipping container into a fully mobile environment with configurable zones for queuing, product education, sampling, and socializing, engineered for quick deployment and adaptation to different sites, climates, and audience profiles.
What that made possible
Modular, touring experiences that function reliably across venues. A container-based activation with scalable layouts and integrated brand storytelling, proving the studio's ability to coordinate structure, graphics, and operations within highly constrained footprints.