Selected work
BRANDED VAPE BACKBAR DISPLAY FOR BAT
- Client
- BAT CANADA / VUSE
- Year
- 2021
- Categories
- DISPLAY + MERCHANDISING, BRAND + RETAIL STRATEGY, GRAPHIC DESIGN
The problem
For bar environments where limited branding was permitted, BAT Canada needed a backbar display that subtly foregrounded Vuse devices.
What Raemer Studio did
Raemer designed a system where a sloped front shelf accentuated the magnetic bases of each device, turning a functional product detail into a visual cue. The unit was engineered for durability, ease of stocking, and clear product visibility in dim bar conditions.
What that made possible
Product design details as communication tools. A display where form, angle, and material do the storytelling without graphics or logos, proving the studio's ability to create commercial presence through considered design rather than branding.