Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Case study

BAT Canada: Designing Presence in a Dark Market

Role
Senior creative leadership across 11 projects spanning retail environments, display and merchandising, event and festival activations, product and industrial design, and brand and retail strategy.
Client
BAT Canada. Brands: Vuse, VELO, Vype, iGLO. Period: 2016 to 2023.

The problem

Canada runs one of the strictest dark-market regimes in the world. Almost every conventional branding lever (logos, advertising, public product display) is restricted or banned in retail and public space. BAT Canada needed senior creative continuity that could shape brand presence when the brand itself could not be shown.

The solution

Over seven years, Raemer Studio carried one senior creative voice across the account. Form, material, proportion, and spatial choreography were used to do the work logos normally do. Each touchpoint (retail displays, festival activations, store environments, product accessories) was designed to navigate strict regulatory rules while still building a recognisable experience system.

The result

Eleven shipped projects across four brands, with a single creative through-line. The work proves what continuity of senior creative leadership produces in a constrained market: fewer handoff failures, a tighter visual and spatial vocabulary, and a repeatable approach to dark-market retail and activation.