Selected work
VELO FLOOR + BACKBAR DISPLAYS FOR BAT
- Client
- BRITISH AMERICAN TOBACCO / VELO
- Year
- 2022
- Categories
- DISPLAY + MERCHANDISING, RETAIL ENVIRONMENTS, MOTION DESIGN, GRAPHIC DESIGN, BRAND + RETAIL STRATEGY
The problem
BAT needed a strong, premium VELO presence in convenience and bar environments.
What Raemer Studio did
Raemer designed a family of floor and backbar displays as a cohesive kit of parts: a freestanding floor unit with illuminated branding and product interaction zones, paired with compact backbar displays optimized for tight, cluttered shelving. Digital messaging was integrated directly into the structures, with motion graphic content that adapts to campaign cycles and regulation changes without rebuilding physical components.
What that made possible
Physical structure and digital content as one integrated platform. Display fixtures that evolve through content updates alone, reducing long-term costs while maintaining fresh brand presence, proving the studio's ability to design systems that adapt without requiring a rebuild.