Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

VELO FLOOR + BACKBAR DISPLAYS

Client
BRITISH AMERICAN TOBACCO / VELO

Overview

Our studio designed a family of VELO floor and backbar displays to establish a strong, premium presence for the brand in convenience and bar environments. The system was conceived as a cohesive kit of parts: a freestanding floor unit with illuminated branding and product interaction zones, paired with compact backbar displays optimized for tight, cluttered shelving. We integrated digital messaging directly into the structures, developing motion graphic content that could adapt to campaign cycles, highlight product benefits, and respond to changing regulations without the need to rebuild physical components.

How this project refined our practice

This project strengthened our approach to designing display systems where physical structure and digital content work as one integrated platform. It reinforced methods for building fixtures that can evolve with campaigns and regulations through content updates alone, reducing long-term costs while maintaining fresh, impactful brand presence at retail.