Selected work
VYPE FESTIVAL ACTIVATION FOR BAT
- Client
- BAT CANADA
- Year
- 2019
- Categories
- BRAND + RETAIL STRATEGY, RETAIL ENVIRONMENTS, DISPLAY + MERCHANDISING, EVENT + FESTIVAL, GRAPHIC DESIGN, MOTION DESIGN, PRODUCT + INDUSTRIAL, EXPERIENTIAL
The problem
BAT Canada needed a modular Vype festival activation that could tour music and arts festivals across the country, driving awareness of a new product segment while establishing a premium brand presence on-site.
What Raemer Studio did
Raemer designed an expandable shipping-container structure that opened into multiple zones combining product education, trial, and lounge spaces with bold lighting, sculptural seating, and interactive displays, all within a compact footprint engineered for repeated deployment.
What that made possible
Touring container-based experiences that balance spectacle, durability, and operational efficiency. A truly modular layout aligning structural engineering with crowd flow, staffing patterns, and AV requirements, proving the studio's ability to keep brand intent consistent from concept render to live build across diverse venues.