Raemer Studio

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  • About the Briefing System
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  • Briefing System Use Cases

Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

CAMEL ARTIST SERIES

Client
JTI / CAMEL

Overview

In collaboration with JTI and creative agency Vault49, our studio contributed to the Camel Artist Series by developing bold, collectible visual artwork. The series used layered illustration, expressive color, and tactile detailing to emphasize the brand's focus on creativity and individuality. The work was produced for commercial applications and display, designed to stand out in crowded environments and become instantly recognizable.

How this project refined our practice

This project sharpened our ability to create artwork that functions simultaneously as brand communication and collectible object. It reinforced methods for balancing bold visual impact with the nuance required to reward closer inspection, ensuring that commercial artwork earns attention and sustains interest.