Selected work
FLAGSHIP REDESIGN FOR MATTRESS FIRM
- Client
- MATTRESS FIRM
- Year
- 2017
- Categories
- RETAIL ENVIRONMENTS, DISPLAY + MERCHANDISING, BRAND + RETAIL STRATEGY, GRAPHIC DESIGN, EXPERIENTIAL
Collaborators: BARROWS NA
The problem
Mattress Firm was under pressure from direct-to-consumer mattress startups and needed to signal that it could compete on clarity, design, and experience, not just price.
What Raemer Studio did
Working with Barrows NA, Raemer led the flagship redesign, transforming a traditional product grid into a loft-like, highly shoppable space with clear zoning, intuitive sightlines, and a residential tone. A simplified customer journey, supported by bold graphic storytelling and digital tools, helped demystify the mattress selection process and speak directly to younger shoppers skeptical of legacy retail.
What that made possible
Environment as a competitive tool for legacy retail. A considered customer journey and elevated material choices that shifted brand perception and attracted audiences who would otherwise dismiss traditional formats, proving the studio's ability to reposition brands through spatial design.