Selected work
CABANA, TORONTO VAPE ACTIVATION FOR BAT
- Client
- BAT CANADA / VUSE
- Year
- 2020
- Categories
- EVENT + FESTIVAL, RETAIL ENVIRONMENTS, BRAND + RETAIL STRATEGY, GRAPHIC DESIGN, EXPERIENTIAL
The problem
BAT Canada needed to reimagine its permanent Vuse brand space at Cabana Pool Bar in Toronto, a venue where programming needs and evolving regulations required the environment to flex.
What Raemer Studio did
Raemer introduced a custom louver system that allowed the space to open or close on demand, balancing day-club energy with a restrained material palette. The result was a recognizable brand destination that integrated smoothly into the venue's existing architecture and flow.
What that made possible
Adaptable brand environments within existing venues. A flexible architectural system that responds to shifting regulations and programming without compromising brand presence, proving the studio's ability to design environments that evolve with real-world constraints.