Raemer Studio

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Case Studies

  • BAT Canada — Designing Presence in a Dark Market
  • Morgenthal Frederics SoHo — Retail Translation
  • Vuse × VELO × McLaren Sponsorship Activation

Selected Work

  • VUSE EPOD ACCESSORIES
  • MORGENTHAL FREDERICKS SOHO
  • OPTICAL / EYEWEAR STORE INTERIORS
  • MOTION DESIGN FOR BRANDS
  • GRAPHICS FOR PRINT AND DIGITAL
  • FIRST RITUAL BRANDING
  • CAMEL ARTIST SERIES
  • CANAL STREET MARKET MODULAR MERCHANDISING
  • DARK MARKET VAPE BACKBAR DISPLAY
  • DARK MARKET VAPE EVENT KIOSK
  • VUSE VAPE EVENT KIOSK
  • CABANA, TORONTO VAPE ACTIVATION
  • TRY-IT TRIVET
  • MOONRISE RANCH
  • VUSE VAPE BACKBAR DISPLAY
  • iGLO VANCOUVER STORE
  • VICTORIA SECRET FASHION SHOW
  • KERING PALAZZO
  • FMC EXPERIENTIAL LOUNGE
  • FMC BACKBAR DISPLAY
  • VUSE MODULAR FESTIVAL ACTIVATION
  • VELO FLOOR + BACKBAR DISPLAYS
  • MATTRESS FIRM FLAGSHIP REDESIGN
  • MACY'S DECORATIVE VM VASES
  • MICROSOFT XBOX INNOVATION LAB
  • VYPE FESTIVAL ACTIVATION
  • SAMSUNG GALAXY S9 INTERACTIVE POP-UP

Selected work

CABANA, TORONTO VAPE ACTIVATION

Client
BAT CANADA / VUSE

Overview

Our studio reimagined the permanent Vuse brand space at Cabana Pool Bar in Toronto. We introduced a custom louver system that allowed the environment to open or close in response to programming needs and evolving regulations. The activation balanced day-club energy with a restrained material palette, creating a recognizable brand destination that integrated smoothly into the venue's existing architecture and flow.

How this project refined our practice

This project deepened our approach to designing adaptable brand environments within existing venues. It reinforced methods for creating flexible architectural elements that respond to shifting regulatory and programming needs while maintaining brand presence and guest experience.